Unit5InsideAdvertisingTeachingaimsanddemands类别课程标准要求掌握的项目话题Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols词汇BillboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthyTurn…intofitin(to)relyonhavenousefor功能表达不同观点(Expressingdifferentviewsofanargument)Youarequiteright.I’mafraidIcan’tacceptthat.Iquiteagreewithyou.Iwouldn’tsaythat.Ithinkso,too.Notreally.Iseeyourpoint,but….That’snothowIseeit.That’sridiculous.I’mafraidIhaveadifferentopinion.Notatall.Noproblem.Noway.,语法复习宾语补足语(TheObjectComplement)Committeemembersrecentlyappointedmetheirchairman.（名词作宾补）TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.（名词作宾补）Ifinditverydifficulttoraisethemoney.（形容词作宾补）Asmyneighbourisatroublemaker,Ihavetokeepmyselfawayfromhim.（副词作宾补）Pleaseremembermetoyourparents.（介词短语作宾补）Hisspeechleftthepresidentinaveryawkwardsituation.（介词短语作宾补）Reallygoodadvertisingpersuadespeopletobehaveincertainways.（动词不定式作宾补）Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.（动词不定式作宾补）Manypeopleconsideradvertisementsoffending.（-ing形式作宾补）Throughthewindow,Icouldseetheraincomingdowninsheets.（-ing形式作宾补）Sheisgoingtohavethenoveltranslated.（过去分词作宾补）I’dliketohavethegoodsdelivereddirectlytomyoffice.（过去分词作宾补）Period1Warmingup&readingITeachinggoals教学目标1.Targetlanguage目标语言：重点词汇和短语Advertiser,billboard,casual,garment,advert,inform2.Abilitygoals能力目标Enablethestudentstotalkaboutadvertisingandadvertisements.3.Learningabilitygoals学能目标HelpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisementsTeachingimportant&difficultpoints教学重难点,howtotalkabouttheiropinionsaboutadvertisementsTeachingmethods教学方法Discussion.Teachingprocedures&ways教学过程与方法Step1:warmingup1.LetSsenjoytwovideoT:DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?2.BrainstormAsktheSstothinkaboutwheretheycanseeorhearadvertisementsSs:onTV,ontheradio,atthecinema,onbuses,intrainstations,inmagazines,onbillboards,attheairport3.Comparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?T:Therearemanyadvertisementsaroundus,canyourememberthenamesofanyproductsthatwerebeingadvertised?Or,whatkindsofadvertisementsareeasierforyoutoremember.4.Pre-readingT:lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:①Whatdosestheadvertisementwantyoutodo?②Howdoesittrytopersuadeyoutodothis?③Whichadvertisementsdoyouthinkarethemosteffective?Why?HowAdvertisingWorksStep2Scanthetext.AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.Step3ReadagainReadthepassagecarefullyandsumupthemainideaofeachsection.SectionI(para.1)IntroductionSectionII(para.2)Whatisanadvertisement?,SectionIII(para.3-7)Howdoadvertisersmakeeffectiveadvertisements?SectionIV(para.8-9)Howeffectiveareadvertisements?Step4DetailreadingAsktheSstoreadthetextcarefullyandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?Suggestiveanswers:1.Whoadvertises?uBusinesses,individuals,organizationsandassociations.2.Whydotheyadvertise?uTheywanttosellsomethingortoinformoreducatethepublic.3.Wheredotheyadvertise?uOnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).4.Howdotheydecidewheretoadvertise?uTheyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.5.Doesadvertisingwork?uYesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Step5Homework1.Inpairs,discussthequestionsinEx2onP44.2.FinishEx3onP45inpairs.Period2-3,LanguagestudyforReading1Step1WordsrevisionUsethewordsinthetexttotaketheplaceofthewordsinred.1.Thisshopsellsclothesofallkinds.2.Advertisementsareeverywhereinourdailylives.3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.4.Wehaveadesiretobecomerespectablecitizens.5.Onlybigcompaniescanaffordtelevisionads.6.WhatisthecostofputtinganadontheInternet?7.Mostshampooproductsdependonanadwithgoodvisualeffects.8.AdvertisingcigarettesisnotallowedinChina.9.Notalladvertisersarehonest.10.I’veknownBenformanyyears.Heisworthyoftrust.Suggestiveanswer:1.garments2.adverts/ads3.informed4.worthy5.corporations6.expense7.rely8.banned9.decent10.trustworthyStep2languagestudy1.comeacross=meetwith偶然遇见;偶然发现。①我无意中在一本书的封面上看到他的名字。Icameacrosshisnameonthecoverofabook.②我刚才偶然碰到你的一个老同学。I’vejustcomeacrossoneofyourformerclassmates.★morephrasessharingthesamemeaningwithcomeacross:runintobumpintonoticediscoverencounter2.Analyzethesentence:uEvensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturn,usintowalkingadvertisements.◆walking:移动的；活动的①姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。YaoMingandWangZhizhi,thetwobasketballplayers,havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.②他是我们班的“活词典”。Heisthe“walkingdictionary”inourclass.③要是你穿这么艳的衣服，很容易成为“活靶子”。Youwouldbecomea“walkingtarget”ifyoudressedinsuchabrightcolor.3.inform=tell通知informsb.(of/aboutsth.)①她通知他们他已经到达。Sheinformedthemofhisarrival.inform(thatclause)②他们得到了儿子阵亡的通知。Theywereinformedthattheirsonwaskilledinbattle.bewellinformedaboutsth.精通某事；对某事消息灵通4.appealtosb.有吸引力，有感染力，引起兴趣①想到要在雨中久等使人扫兴。Theprospectofalongwaitintheraindidnotappeal.②设计得要雅俗共赏，老幼皆宜。Thedesignhastoappealtoallagesandsocialgroups.5.fitin/into找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。①我尽量午饭后抽时间见你。I’lltryandfityouinafterlunch.②我得在一个上午安排十次约见。Ihadtofittenappointmentsintoonemorning.③我们没有地方再摆更多的椅子了。,Wecan’tfitinanymorechairs.④他过去从未干过这种工作，很难说他是否会与他人配合得好。He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitinwiththeotherpeople.6.beappropriateforsth./todosth.①正式的聚会上穿牛仔裤不合适。Jeansarenotappropriateforaformalparty.②现在发表演讲是不是时候？Isnowanappropriatetimetomakeaspeech?7.relyon=dependon依靠,指望①他们现在依靠自己了，这比以前要好得多。Theyrelyonthemselvesnow,whichismuchbetter.②你不能指望他的帮助。Youcan’trelyonhimforassistance.8.havenouseforsb.讨厌…人①我讨厌那些不努力的人。Ihavenouseforpeoplewhodon’tmakeaneffort.uhavenouseforsth.不需要;用不着9.overtime随着时间的推移①随着时间的推移,失败的伤痛也会逐渐消失。Thepainofthisfailurewilldisappearovertime.②起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。Atfirsthisparentsdidn’tlikehisgirlfriend,buttheiropinionhasbeenchangedovertime.overtime(副词),规定时间之外地;超时地①他最近老是加班。He’sbeenworkingovertimerecently.Step3ExercisesdealingAnswers:P45.Learningaboutlanguage,1.Completethesummaryofthereadingpassageusingwordsfromthetext.educate;appeal;target;budget;media;expense.2.Completethesentencesusingwordsfromtheboxintheirproperforms.1)casual2)basis3)attach4)worthy5)association6)corporation7)refresh8)conscience9)garment10)inform3.Completethesentenceswiththecorrectpreposition.1)to2)of3)into4)to5)on6)into7)toStep4HomeworkFinishEx1,2&3onP85.Period4Grammar:ObjectComplement一.T:Finishexercise1onP46.Tellwhatcanbeusedasobjectcomplement.1．Throughthewindow,Icouldseetherain____________insheets.2.MothermadeCharles___hisbedroombeforehewentout.3.Canyousmellsomething________?Itmustbecomingfromthekitchen.4.Whenthepolicearrived,theyfoundtheactress_________inthebathroom.5.Thebossorderedthetypist______allthedocumentsready.6.Therobbersforcedtheman___________thesuitcase.7.Alotofpracticehelpedthespokesman__________amorefluentspeaker.8.Thehostesshadtheinvitations________aweekbeforetheparty.二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。能带宾语补足语结构的动词一定是及物动词。1、感觉动词feel,hear,listento,notice,observe,see,watch,lookat所接的宾补可以是v-ing形式,也可以是动词原形。但变为被动语态时,不定式要带to。2、含使动意义的动词,所接的宾补多为动词原形或过去分词。,let,have,get,make,wouldlike,want等。3、含命名意义的动词,所接的宾补一般是名词。call,name,appoint,elect,make,consider等4、v+sb.+todosth.结构中的动词,所接的宾补一般是不定式。advise,allow,ask,beg,cause,expect,force,get,help,inspire,invite,order,permit,persuade,remind,request,require,teach,tell,train,urge,want,warn,wish等三、FinishEx.2onpage46DearMrFoster,Iamreplyingtoyourkindletterbecauseourpresidentistravellingabroad.Committeemembersrecentlyappointedmetheirchairmanandhaveaskedmetotellyouhowmuchweallappreciateyourdonation.Itisshockingthatsolittlehasbeendoneinthepastforthesechildrenwithoutparentsandwebelieveitisimportanttogetsomethingdonetohelpthemasquicklyaspossible.Manyofthesechildrendon’tknowwhatitisliketowearcleanclothesorsleepinawarmbed.Ihaveseenmanyofthemsleepinginthestreetandbeggingforfood.Wehavefounditverydifficulttoraisethemoneyweneedtohelpthemasmanypeoplearenotconcernedwiththeirwelfare.Weconsideryourofferofhelptobealifesaverformanyofthesepoorchildrenandcannotthankyouenough.Yourssincerely,MsMLynnChairmanOrphanRescueSocietyPeriod5ListeningandwritingStep1Listentotapeandtickthewordsandexpressions.,superstarclothingstoresrunoutsingingwideandnarrowsavemoneyuncomfortabledialtheoperatorlatestfashionlitresofwaterStep2Listenagainandfinishtheexercisesonpage47.Ad1A:Coolshoes!B:Thanks.They’reSuperstar.A:Expensive?B:Notatall.Superstarshavegreatstylesatreasonableprices.A:ButIhavebigfeet.B:Noproblem.Superstarscomeinallsizes.Longandshort,wideandnarrow.A:Wheredoyougetthem?B:Allgoodshoestores.A:Great.B:Wanttodance?A:Again?Aren’tyourfeetsore?B:Noway,notwhenI’mwearingSuperstars!C:Superstarshoesandboots,latestfashions,allsizes,comfortable.(dragthiswordoutcuuuumffffooorrtable)Availableatallgoodshoestores.Ad2A:Dad,turnthetapoffwhileyou’rebrushing.B:Whatfor?A:Itsaveswater.B:Thatwon’tsavemuchwater.A:Butifeveryoneinthewholecityturnsoffthetapwhilethey’rebrushingtheirteeth,thinkhowmuchwaterthatwouldsave.Andifyoustopsingingintheshower,youwon’tbeintheresolongandwe’llsavelitresofwater.C:Sam’srightyouknow.Thewaterinourdamsisgettinglow.Wecouldrunout,youknow.Besides,yoursinging’sterrible!,B:OK,you’reright.Wedoneedtosavewater.Whatotherwayscanyoutellmeabout,Sam?A:I’llshowyou.There’safantasticwebsite.D:Forinformationandtipsonhowtosavewater,visitwww.huawater.com.cnAd3Woman:StarFM.Thenewstationeveryone’slisteningto.Man:FinditonyourdialatFM104.5.Step3Writing1.Chooseoneofthethingsadvertisedinthelisteningbutwriteadifferentadforadifferenttarget.Somepossibletargetsarelistedbelow.elderlypeopleteachersteenagers11-oldscarownerssportsmenandwomenparentsyoungbusinessmenandwomen2.Performyouradtotheclass.Askthemtoguesswhoyourtargetis.Step4Homework1.Writedowntheadinyourexercisebook.2.Finishyourworkbookexercises.Period6Keepingadvertisershonest1.T:Therearemanyadvertisementsaroundus;somearehonest,whilesomearedishonest.Appreciatethefollowingadvertisements;tellwhichoneyoubelieveandwhichyoudon’t.LetSsknownotalladvertisementsarehonest,andtheyshouldhavetheabilitiestotellthemapart.2.Readthepassagequicklyandfindoutthewaystokeepadvertisershonest.T:Ifyouwanttobeasmartconsumer,youshouldknowhowtoavoidbeingtreated.Readthepassagequicklyandfindoutthewaystokeepadvertisershonest.S:①Thelaw.②Advertisingorganizations.③Complaintsorganization.④Theconsumer.,3.T:Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?S:Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheusefulnessoftheproducts.Theteaadtriestopersuadepeopletobuyit,becauseitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproduct,theywillbealoser.4.Languagepointsofreading2
